Q.Showcasing Objective of Facebook?

Ans:Facebook advertising helps the advertisers to reach out to their target audience either by branding or performance campaigns. They generally do this by setting up marketing objectives while creating the campaign.

1. Awareness
This campaign is mainly used for branding purpose. Once can reach out to maximum people hence creating brand awareness. Awareness campaign has been sub-categorized into two types of campaigns namely Brand Awareness and Reach.
a> Brand Awareness : Reach people more likely to pay attention to your ads and increase awareness for your brand
b> Reach : Choose this objective if you’d like to show your ad to the largest audience for your budget

2. Consideration
This crusade inspire individuals to begin considering your business and search for more data about it. Thought crusade has been sub-classified into six kinds of battles specifically Traffic, Engagement, App Installs, Video Views, Lead Generation and messages.

a> Traffic : Send more individuals to a goal on or off Facebook, for example, a site, application or Messenger discussion

b> Engagement : Get more individuals to see and draw in with your post or Page. Engagement can incorporate remarks, shares, likes, occasion reactions and offer cases

c> App Installs : Send individuals to the application store where they can download your application.

d> Video Views : Promote recordings that show in the background film, item dispatches or client stories to bring issues to light about your image

e> Lead age : Collect lead data from individuals inspired by your business

f> Messages : Get more individuals to have discussions with your business in Messenger to finish buys, answer inquiries or offer help

3. Transformation
This crusade empowers individuals who are keen on your business to buy or utilize your item or administration. Transformation battle has been sub-classified into two kinds of crusades to be specific Conversion, Product Catalog Sales and Store visits.

a> Conversion : Get individuals to take significant activities on your site or application, for example, including installment data or making a buy. Utilize the Facebook pixel or application occasions to track and measure changes

b> Product Catalog Sales : Create promotions that consequently demonstrate items from your item index in view of your intended interest group

c> Store Visits : Promote different business areas to individuals who are adjacent

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